FACEBOOK
Set-up
□ Change the settings so that viewers are greeted by a ‘welcome’ page vs. the ‘wall’
□ Add and use the "Links" App. (The Links App allows you to add links to your Status Updates. The Links App comes with all Pages automatically. Don't delete it and use it with every Status Update.)
□ Add a "Like Box" to your website or blog. (To grab a Like Box, login as an Admin to your Facebook Page and go to Edit Page > Promote with a Like Box. On that page you can grab code for a widget that you can embed on your organization's website or blog that will display the status updates on your Facebook Page, thumbnails of your Likers, as well as a "Like" button)
□ Select a username that matches your organizations website (www.facebook.com/username)
□ Have more than one administrator for your Page. (Protect your organization by making sure that you have at least two staff as Admins for your Facebook Page. If a staff person or volunteer leaves, and there isn't a second person named as Page Admin, then you have essentially lost access to your Facebook Page and your hundreds/thousands of fans)
□ Provide calls to actions: dedicate a Facebook tab to opportunities for public involvement
□ If relevant, add ‘causes’ app (allows nonprofits to fundraise on Facebook)
□ Add the "Notes" App and feature it as a Tab if your organization does not have a blog (allows you to run a blog on your Facebook Page. Like a blog, notes are listed chronologically and fans can comments and give thumbs up)
□ Integrate Facebook into e-mail advocacy campaigns with "Share" buttons
□ Under ‘Featured’ add ‘featured page owners’ and include all related UNESCO orgs with Facebook pages
□ Post notes, and tag affiliated programs and organizations
□ On the landing page of the website, add a plug to have the supporter "Like" your organization on Facebook.
□ Configure your Page's "Settings" to allow more participation (The ability to build community is essential in order to have a return on your investment (ROI) when using social networking sites, and you can't build community on Facebook if you don't allow your Likers to participate on your Page)
□ Create areas for interactivity such as an interactive map
□ Create Customized Tabs (requires HTML and graphic designer, but you can use the Static FBML App to create and completely customize Tabs on Facebook Pages.
□ Create a customized Tab for your default Landing Tab (Once you have created a customized Tab for your default Landing Tab, simply go into “Settings” on your Facebook Page and under “Default Landing Tab for Everyone Else” select the Tab you want for your default Landing Tab in the pop-down menu)
□ Add a Youtube Tab to your Page (see steps below) 
□ Add a Twitter Tab to your Page (Go to Involver's App Gallery. Click the Facebook Install button for Twitter. Select your page and then click the “Add Twitter for Pages” button. Enter required info, click “Save & Continue” and then “Continue to Fan Page”. The final step is to click “+ Add a new tab” on your Facebook Page, then Select “Twitter”. The Twitter Tab will automatically appear.
□ Drag and drop your Tabs in the order you think it most important for your Facebook Strategy. Keep in mind that the default settings are that the “Wall” Tab is first, the “Info” Tab is second.
□ Link all the SM sites so each is easy to find and access
Design
□ Create a custom profile image with an arrow pointing to “suggest to a friend” to increase the pages fan base
□ Use your organization's logo as your Page picture
□ Use colors, fonts, and images consistent with the brand ID
Content
□ Write ‘Official page’ into the title or in the information section so fans know which page to follow
□ Load the site with photos, videos and images for download
Activities
□ Use the discussions tab to create topical threads for sharing news and best practices
□ Post interesting content: comments, photos, powerful statistics, inspirational quotes, etc.
□ Use the discussions tab to create topical threads for sharing news and best practices
□ Be a source of information for the public: post relevant articles and events with frequency
□ Bring attention to remarkable members, donors or employees
□ Ask questions to spark conversation and activity on your Page. (Facebook Pages were designed to inspire comments and thumbs up by your Likers. A good strategy to increase activity on your Page is to pose questions in Status Updates. People will then reply answers on your Page giving it more dynamic, community-driven look and feel.)
□ Publicize achievements: publish links highlighting milestones and important events
□ Create event pages and blast invitations (this could drum up support for the Facebook page)
□ Update your FB Note Box at least 1/mo with content that is timely to your org and interesting to your fans - could be used to promote a new campaign, a powerful statistic, or call to action
□ Update the status regularly (The vast majority of interaction between your organization and your Likers occurs in the News Feed, not on the home/Wall view of your Page. That's why 90% of the power of Facebook is in your Status Updates)
□ Limit your Status Updates to one or two per day (more than one Status Update a day from your organizations, and you're in the realm getting unliked, or at the very least "Hidden")
□ Encourage interaction: create discussion threads, interactive maps, photo contests, etc.
□ Participate comment on Facebook walls, Twitter feeds and the blog posts of partners, experts, journalists, affiliates and members of the public
Promotion
□ Find all existing Facebook Community Pages and link them to your organization’s official page (Community Pages often trump Official Pages in Facebook Searches)
□ Promote your FB Page on other Pages via Tagging, and post Status Updates on other Pages
□ Provide links to other social media sites prominently on a ‘welcome page’
□ Boost fan base by asking partners to add the organization to their favorite pages
□ Use the "Favorites" function to build partnerships on Facebook. (Each Facebook Page has a link under the logo on the home view named "Add to my Page's Favorites".)
□ To attract more fans, periodically promote your nonprofit's Facebook Page on the Nonprofit Organizations, Non-Profits on Facebook, and Facebook for Good Pages
□ Ask fellow staff, partners and volunteers to regularly give Thumps Up and post Comments. (The News Feed on the Facebook Home has two versions: 1) Top News and 2) Most Recent. All Status Updates from Facebook Pages show up in the Most Recent version. Only Status Updates with 5 or more Thumbs Up and Comments show up in the Top News version. This will also help inspire your Likers to get more active on your page.)
□ Ask your Likers to "Suggest to Friends" on a monthly basis. (Inspiring your Likers to help build your community is one of the easiest ways to quickly grow your supporter base.)
□ Create event pages and blast invitations (this could drum up support for the Facebook page)
□ Rotate your avatar/profile image every couple of months (maybe even create competition among artist to design an image that will be changed once a month) – this could prompt your Likers to visit the home/Wall view of your Page and Tabs
□ Use TwtPoll to engage your fans.(Every once in awhile create a poll on TwtPoll and post it as a link in a Status Update)
□ Ask related organizations to link back, be a fan, follow, etc.
□ Develop and maintain relationships with active users: send journalists and bloggers exclusive news items, support partners by ‘liking’ their pages
Monitoring
□ Ensure that information posted is always accurate and on message
TWITTER
Content
□ Include brief description in profile and corporate logo
□ Make content to be brief, punchy, descriptive and personal
□ Add links to social media sites such as Facebook and YouTube
□ Post powerful stats and inspirational quotes
□ link all the SM sites so each is easy to find and access
Design
□ Use colors, fonts, and images consistent with the brand ID
Tips & Tricks
□ Use hash-tags in front of key words that you wish to be associated with the museum (when Twitter users search for this word, the post will show up)
□ Follow related organizations, partners, experts and employees
□ Everything posted to the Facebook wall should also be posted to Twitter (these can be linked so that efforts are not redundant)
Activities
□ Post links to articles the target audience would find interesting
□ Interact by re-tweeting and responding to followers with links and relevant information (this may convert other tweeters to become followers once they see that the museum is actively engaged with Twitter community
□ Reply to positive tweets to turn brand enthusiasts into brand loyalists
□ Post content on a daily basis that is likely to be re-tweeted
□ Publicize achievements: publish links highlighting milestones and important events
□ ‘Favorite’ tweets to bring attention to positive comments
□ Set-up ‘Ask an expert’ sessions: block out time frames for a Q&A with a curator
□ Ask questions to spark conversation and activity on your Page. (Facebook Pages were designed to inspire comments and thumbs up by your Likers. A good strategy to increase activity on your Page is to pose questions in Status Updates. People will then reply answers on your Page giving it more dynamic, community-driven look and feel.)
□ Host A ‘Tweet Up’
□ Use TwtPoll to engage your fans
□ Respond to postings and tweets by other organizations for visiblity
□ Comment on Facebook walls, Twitter feeds and the blog posts of partners, experts, journalists, affiliates and members of the public
Optimization
□ Create ‘lists’ to segment followers and target content
Monitoring
□ Ensure that information posted is always accurate and on message
YOUTUBE
Set-up
□ Sign up - Click the “Sign Up” link in the top right corner of the YouTube. This will take you to a form that must be filled out in order to create an account at YouTube.
□ Create Account - Fill out the short form on the sign up page to create a YouTube account. Be sure to enter a real email address, because a confirmation link will be emailed to you at the address you provide. You must click on this link to activate your YouTube account.
□ Sign in -Return to the YouTube home page and click the link that says “Sign In.” When you are presented with the sign-in form, type the user name and password that you selected when you created your account.
□ Upload Vides - Click the “Upload” button to add a video to your account. If you do not already have a video, you will first need to make one using a web cam or other recording device.
□ Accessing the YouTube Channel - Click on your user name at the top of the screen to be taken to your YouTube Channel. You do not need to sign up for a channel; it is created automatically for you. Once you are on your channel, make note of the URL so that you will know what address to provide
Design
□ Include the organization's logo
□ Use colors, fonts, and images consistent with the brand ID
Content
□ Load the site with any videos relevant to the convention
Activities
□ Be a source of information for the public: post relevant videos with frequency
□ Use videos to bring attention to remarkable members, donors or employees
□ Encourage interaction: ask audiences to post their own videos or rank posted videos
□ Share links to videos on the walls of related organizations, and tweet the links
Promotion
□ Provide links to other social media sites
Monitoring
□ Ensure that videos posted are always relevant and on message
